In keeping with the technological advancements of the changing times
in which we live, businesses have to continually reinvent themselves to
stay competitive. This reinvention may be by way of rebranding,
repositioning or refocusing. While complete rebranding is a somewhat
extreme measure employed only when a complete reset of the business is
required, repositioning is used to place the business in a new position
to target new customers.
Zenith Bank, one of Africa’s foremost financial institutions,
recently unveiled its new website as part of efforts to reposition its
brand and target a whole generation of younger customers that are very
active on the internet. The new site is responsive, has very good load
speed easy navigation that ensures customers are able to find what they
are looking for easily.
The new site also has better aesthetics, functionality and projects
Zenith Bank as a youth focused brand. Additional value-adding features
such an interest calculator for loans, online account opening portal and
an easy to use branch/ATM locator are also available on the new portal.
Visit website here:
www.zenithbank.com
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